Bring search, creative, economics, and measurement into one thoughtful growth workflow.
Define tracking → build search and creative hypotheses → check subscription economics → analyze campaign exports → inspect the landing page → model budget choices → design a holdout experiment.
Each analysis has different evidence requirements. Campaign attribution does not establish incremental lift. Models are scenarios, not forecasts. No module launches ads.
Import one normalized CSV with baseline and current rows. Use matching period lengths, conversion definitions, currency, and attribution windows.
Headers: period, channel, spend, impressions, clicks, conversions, revenue. Period is baseline or current. Totals are summed; avoid overlapping or duplicate rows. Conversion counts may be fractional. Revenue is attributed revenue, not profit.
Paste the actual copy. This local check compares wording and records your assessment; it does not crawl a URL, judge usability, or verify claims.
Use current-period channel CPA as a starting point or enter your own assumptions. Adjust planned spend and expected CPA increase to explore diminishing efficiency.
| Channel | Planned spend · CAD | Reference CPA · CAD | CPA increase % | Modeled conversions |
|---|
Conversions = planned spend ÷ [reference CPA × (1 + assumed CPA increase)]. No response curve is estimated. These are editable scenarios, not optimized allocations or guaranteed outcomes. Reference CPA requires positive observed conversions.
This is a planning checklist, not a live tracking audit. Do not put personal data in UTM parameters.
Use assigned users and unique converters from two non-overlapping groups. Both groups need the same outcome window; analyze by original assignment.
A simple independent two-proportion normal approximation is shown only with at least 10 converters and 10 non-converters in both groups. It is not suitable for geo clusters, repeated users, sequential peeking, or non-random comparisons. This tool does not calculate required sample size.
The idea is to connect campaign planning, creative, economics, and measurement around one shared campaign context, instead of treating each decision as a separate exercise.
Campaign decisions become disconnected when planning, performance assumptions, and learning are handled separately.
Marketers developing campaign ideas, creative, and measurement plans.
Brings eight campaign workspaces together with shared context, transparent calculations, and importable and exportable planning data.
Connect campaign planning, creative, economics, and measurement in a shared workspace.
Created by SEO Girl - Ami. Review research, generated drafts, and illustrative examples before applying them.